Instagram: Follow, Unfollow.
How hard do you work on your social media following? Whether in business or not, a lot of people put a lot of effort in making themselves known on social media, I mean, people get famous thanks to these things.
I work hard on mine, I don't want to get famous, just seen by potential clients. I had over 1000 followers before I got frustrated by messy feed and decided to restart..... But I have a confession. Something I HATE - those people on Instagram who follow you, wait until you return the favour and then unfollow you.
WHY?! It probably works for some people but I find it to be extremely fake and you create distrust with those who could have been future clients and connections just to boost the look of your Instagram.
You won't find me doing this, and I tend to unfollow those who do it to me even if I'd been thinking about connecting with them/ buying from them etc.
A thought for your day.
Build trust & you build friends and followers, not just likes.